(FLORHAM PARK, N.J.) – Sept. 23, 2013 – Gerber announced today the launch of the Gerber Photo Search 2013. Starting today, parents or legal guardians of children up to 48 months of age are encouraged to upload a favorite recent photo of their children on the Gerber Facebook page for a chance to win the Grand Prize – $50,000 and the chance for their child to star in a future advertisement for Gerber. In addition, six Milestone winners will be selected based on Facebook fan votes. Photo entries are being accepted now through Oct. 27.
“The iconic Gerber baby has become a widely-recognized symbol representing Gerber’s commitment to happy, healthy babies,” said Bernadette Tortorella, Integrated Marketing Manager, Gerber. “We are excited to bring back Photo Search to give parents a chance to share photos of their babies with the Gerber community. One lucky winner’s child may also appear in a future Gerber advertisement.”
In 2012, Gerber Photo Search garnered more than 308,000 entrees, and the Grand Prize winning entry featured Mary Jane Montoya from Fresno, California. Previous Grand Prize winning entries were from Ohio and Missouri.
HOW TO ENTER
Parents or legal guardians can visit the Gerber Facebook page and upload a picture now through Oct. 27. Photos should be taken no more than 30 days before submission. This year, Gerber is making it easier than ever to enter from your smart phone or tablet and photos can be submitted directly from Instagram or Flickr. Once uploaded, parents or legal guardians can then share their entries with their Facebook friends along with a funny caption.
For more entry information and the official rules, visit the Gerber Facebook page.
At the end of the entry period, a panel of judges will set out to find photos of children from birth to preschool age that demonstrate visual appeal, expressiveness and consistency with Gerber’s heritage. The child’s photo that best meets these criteria will be selected as the Grand Prize winner and the winning parent will receive a $50,000 cash prize (plus $15,000, which can be used for taxes associated with award acceptance) and their child will have an opportunity to appear in a future Gerber advertisement.
In addition to the Grand Prize winner, six Milestone winners will be selected from each Milestone category – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Toddler 2+. Fans of the Gerber Facebook page can vote once per Milestone category per day during the voting period, which will be announced on the Facebook page. Milestone winners will be determined based on Facebook fan votes.
Each Milestone category winner will win a 32GB Apple® iPad® with Retina display and Wi-Fi/cellular capabilities, an Apple® iPad®Smart Case® cover, and a $150 Apple®iTunes® gift card (total value $1,000), which can be used to download tools and games.
NO PURCHASE NECESSARY. Search open to legal residents of the 50 US and DC, 18 years of age & older. Entry begins on September 23, 2013 and ends on October 27, 2013. Voting begins November 4, 2013 and ends December 1, 2013. Void where prohibited.
Apple, iPad, Smart Case, and iTunes are registered trademarks of Apple, Inc. Apple Inc. is not a sponsor of, nor a partner in, the Gerber® Photo Search.
Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.
All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.